Pick up where you left off.
Course Content
Winning Work: Marketing & Business Development for Architects
Good design rarely wins the next commission on its own, and one unchecked marketing claim can cost you.
Ethical marketing, strategic positioning and relationship-driven growth. Where honest promotion ends and misrepresentation begins under the architects’ codes of conduct, and why a compliance claim needs evidence before it goes on your website. Then the procurement pathways, expressions of interest that answer the brief and prove capability without product bias, brand positioning built on evidence rather than slogans, and the client relationships that bring repeat work and referrals.
Secure card checkout. Tax invoice emailed.
4 modules, final quiz and certificate.
Introduction and objectives
Why winning work consistently, not by chance, keeps a practice viable, and why ethical marketing is the foundation of it.
Ethical Marketing for Architects
Tell honest promotion from misrepresentation under the codes of conduct, and back every compliance claim with evidence before it is published.
Tendering, EOIs, and Client Acquisition
Choose between open, selective and direct pathways, and write an EOI that answers the brief and proves capability without product bias.
Brand Positioning & Competitive Differentiation
Define your value proposition, differentiate on evidence such as awards and verified performance, and avoid greenwashing.
Relationship Building & Client Retention
Manage the client lifecycle from first contact to repeat business, and turn good compliance advice into referrals and new commissions.
Key takeaways
The four ideas to carry into your next proposal, EOI or client conversation.
Final quiz and certificate
Ten multiple choice questions on marketing conduct, procurement, positioning and client relationships. Pass and the certificate goes straight into your dashboard.
Intermediate. For architects, practice leaders and emerging architects who market a practice, respond to tenders and EOIs, or manage client relationships. Covers marketing under the codes of conduct, compliance claims, procurement pathways, EOI writing, brand positioning and client retention. It is practice management education, not legal advice, and it teaches no NCC provision or Australian Standard.
Written for everyone who markets the practice and wins its next commission.
Architects
You design well, but new work still arrives through chance referrals and tenders you cannot predict.
Practice managers
You assemble the capability statements, EOIs and website copy, and every claim in them has to stand up.
Emerging architects
You are starting to write proposals and present the practice, and want to know where promotion ends and misrepresentation begins.
Public sector procurement officers
You assess EOIs and tenders, and need to tell verified capability from confident marketing.
Design directors
You set the practice’s positioning and own the client relationships that bring the next project.
Where this hour goes on your record.
National Standard of Competency for Architects (NSCA 2021) performance criteria this course aligns with:
Regulatory and insurance obligations
Client architect agreements and partial services
Clear communication with clients
Procurement methods, contracts and their risks
Selecting a procurement process
| If you are | How it is recorded |
|---|---|
| An architect | 1 formal CPD point in practice management. Aligned with NSCA 2021 performance criteria PC1, PC5, PC7, PC9 and PC11. |
| A design director or practice manager | 1 hour of CPD on marketing, tendering and client retention, recorded on your certificate for your registration body or your own records. |
| An emerging architect or procurement officer | 1 hour of CPD on winning and awarding design work, recorded on your certificate and kept in your dashboard. |
CPD On Demand is not a registered training organisation and courses are not accredited by any registration body. Each course is aligned with the relevant competency frameworks and gives you the records to evidence it. CPD rules differ by registration body and state, so check with yours if you are unsure.
Pairs well with.
Presenting Design Value So You Stop Competing on Price
Once the enquiry arrives, how to present the proposal and hold the fee.
Client Communication & Negotiation Skills
The conversations that keep a won client coming back.
Growing a Design Practice: From Sole Trader to Studio
Where the new work goes once the pipeline starts to fill.
Before you enrol.
Stop winning work by chance and start winning it on evidence, in one self-paced hour.
$99, 60 minutes, certificate on completion.